S2C Limited.
S2C Limited.

IPextreme Adds New Representative in China: S2C

IPextreme Adds New Representative in China: S2C May 27, 2008

CAMPBELL, Calif. – May 27, 2008—IPextreme® Inc, the company bringing famous IP (intellectual property) to system-on-chip designers worldwide, today announced that it has signed on a new representative to further expand the company's worldwide sales presence in China. S2C, a provider of advanced system-on-chip (SoC) design solutions, will be selling IPextreme's large and growing portfolio of high-value IP originally developed and proven by large semiconductor companies.

"Our portfolio of competitively priced IP, including the Coldfire 32-bit microprocessor and USB2.0 Hub, are well suited to China's consumer-oriented SoC market," said Jerry Ardizzone, VP of Worldwide Marketing and Sales at IPextreme. "We selected S2C due to the value-added their FPGA tools bring to the IP integration process as well as their excellent understanding of the Chinese customer landscape. S2C's proven track record of selling and implementing quality IP makes them a good fit with IPextreme."

"IPextreme's IP is silicon-proven. Their ready-for-manufacturing IP goes beyond silicon-verified functional correctness and is ideal for SoC makers seeking high quality and efficient yields for their end applications, "said Toshio Nakama, CEO of S2C. "We are excited to represent IPextreme and their strong IP portfolio, and hope to play a greater role in accelerating the growth and maturity of China's SoC design industry."

About S2C S2C lnc. develops and provides FPGA-based electronic system level (ESL) and advanced system-on-chip (SoC) prototyping solutions to accelerate and simplify the integration of embedded systems into chips. S2C products, using innovative TAI IP technology, let designers easily and securely employ IP to quickly assemble SoC prototypes on FPGA and immediately start software development. By partnering with leading IP vendors, S2C provides a broad array of commercial IP in plug-and-play FPGA-based format. S2C's FPGA-Based SoC Design solution enables designers to go directly from architectural specification to FPGA prototype – and reduce the SoC design cycle by up to six months.

About IPextreme Inc. IPextreme packages, delivers and supports famous IP (intellectual property) designed by large semiconductor companies and used by system-on-chip (SoC) designers worldwide. These production-proven IP products serve both broad horizontal markets and specific verticals such as consumer and automotive, and are provided in a process-independent and EDA-neutral format for easy use by the widest range of customers. With a decade of experience in developing, packaging, licensing and supporting IP, IPextreme offers a complete business solution that allows semiconductor companies to strategically leverage their internal IP portfolio and expand overall revenue. The company has offices in Campbell, California; Munich, Germany; and Tokyo, Japan with representatives in India, Israel, Korea and Taiwan. For additional information, please visit www.ip-extreme.com.


For more information, please contact:  Lawrence Liang, Sales Director of China Region, S2C Inc. +86 21 6887 9287, lawrencel@s2cinc.com  Lam Cheng En, Marketing Consultant, S2C Inc., +86 21 6887 9287, lamce@s2cinc.com

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